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ATTITUDINAL SEGMENTATION

SERVICE OBJECTIVE

Attitudinal Segmentation is a needs-based segmentation approach that provides an interactive segmentation tool to help develop effective promotional strategies and tailor messages for each customer segment, which in turn optimizes sales force call frequency and messaging activities with physicians.

APPLICATIONS AND CLIENT VALUE

The resulting physician segments provide a complete view of physicians’ medical and treatment preferences and attitudes, leading to more accurate, finely focused targeting and messaging strategies for your brand.

Fact Sheet

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Commercial Effectiveness Services

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