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MARKET & COMPETITIVE ASSESSMENT

SERVICE OBJECTIVE

Assess the potential for launch of a new product or examine the market of an in-line product and assess competitive landscape

DETAILS

  • Integration of IMS information resources to provide an overview of the market and competitive landscape

APPLICATIONS AND CLIENT VALUE

  • Understand the market potential and investments required to maximize launch success
  • Provides a market and competitive overview which can be used as a starting point for brand planning

Commercial Effectiveness Services

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