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Solutions for You to Drive Healthcare Forward

FASTRACK

SERVICE OBJECTIVE

Fastrack is a unique verbatim-based message recall study that captures in-depth communications with targeted physicians and measures the effectiveness of these field-based promotional and messaging communications on key metrics.

DETAILS

  • Based on verbatim from a custom defined panel including specialists, using a customized questionnaire
  • Output: written transcripts of all physician verbatim; ready-to-use Powerpoint presentation of results

APPLICATIONS AND CLIENT VALUE

Fastrack is specifically designed to provide an understanding of what your reps and competitors are saying to physicians during a call; who they are comparing their products to, and how physicians are responding. The study is one component of our comprehensive Message Recall offering and is complementary to the ProMessage study.

Fact Sheet

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Commercial Effectiveness Services

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