Fastrack is a unique verbatim-based message recall study that captures in-depth communications with targeted physicians and measures the effectiveness of these field-based promotional and messaging communications on key metrics.
- Based on verbatim from a custom defined panel including specialists, using a customized questionnaire
- Output: written transcripts of all physician verbatim; ready-to-use Powerpoint presentation of results
APPLICATIONS AND CLIENT VALUE
Fastrack is specifically designed to provide an understanding of what your reps and competitors are saying to physicians during a call; who they are comparing their products to, and how physicians are responding. The study is one component of our comprehensive Message Recall offering and is complementary to the ProMessage study.