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INFLUENTIAL THOUGHT LEADER IDENTIFICATION

SERVICE OBJECTIVE

This offering fully leverages both secondary data and primary market research for a comprehensive insight into your Thought Leader Influence Network. Through the integration of our proprietary methodologies used in our Span of Influence and Key Opinion Leader mapping studies, the Influential Thought Leader Identification process identifies, measures and maps the impact that market Thought Leaders are having on other specialists, including those physicians on your target list.

DETAILS

This offering begins with the identification of local/regional thought leaders by tracking longitudinal patient records as they move from a local/regional thought leader to the referring physician, to determine the specialists who are influencing the prescribing of other physicians.

Phase 2 utilizes primary market research to interview and map international/national thought leaders for a complete picture of your Thought Leader Influence Network.

APPLICATIONS AND CLIENT VALUE

The result allows your field force and office-based staff to quickly view the links between local/regional/international Thought Leaders and GPs (or other specialists) for more targeted and effective strategies with those physicians who are critical to your business.

Fact Sheet

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Commercial Effectiveness Services

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