Patient Chart Audits
Patient chart audit/profile research is the most effective means of understanding how physicians use your product or how to determine patient types of interest for your market. Patient chart audits by IMS Brogan provide a retrospective view of your product’s usage or specific treatment algorithms.
Captured via physicians’ review of their actual but anonymized patient charts/medical records. It is a cost-effective method to obtain detailed information on hundreds of patients and the insights gained are based on physician’s actual behaviours, rather than their perceptual recall of what they did or their anticipated future intentions.
Results allow you to determine market niches, track usage over time, and understand untapped marketing opportunities.
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