Patient chart audit/profile research is the most effective means of understanding how physicians use your product or how to determine patient types of interest for your market. It is a cost effective method to obtain detailed information
on hundreds of patients and the insights gained are based on physician’s actual behaviours, rather than their perceptual recall of what they did or their anticipated future intentions.
Patient journey audits provides a retrospective view of your product’s usage or specific treatment algorithms that are captured via physicians’ review of their actual but anonymized patient charts/medical records.
APPLICATIONS AND CLIENT VALUE
The results allow you to determine market niches, track usage over time, and understand untapped marketing opportunities.