Contact Us | Visit iqvia.com | Français

Solutions for You to Drive Healthcare Forward

PATIENT JOURNEYS

SERVICE OBJECTIVE

Patient chart audit/profile research is the most effective means of understanding how physicians use your product or how to determine patient types of interest for your market. It is a cost effective method to obtain detailed information on hundreds of patients and the insights gained are based on physician’s actual behaviours, rather than their perceptual recall of what they did or their anticipated future intentions.

DETAILS

Patient journey audits provides a retrospective view of your product’s usage or specific treatment algorithms that are captured via physicians’ review of their actual but anonymized patient charts/medical records.

APPLICATIONS AND CLIENT VALUE

The results allow you to determine market niches, track usage over time, and understand untapped marketing opportunities.

Commercial Effectiveness Services

Follows us on:

Privacy   |   Terms of Use    Copyright © 2017 IQVIA. All rights reserved.