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Payer Insights

Payer-level insights facilitate a company's ability to capture a product's full potential throughout its lifecycle. With an extensive assortment of valuable payer-level insights, IMS Brogan provides the visibility you need to accurately identify the sources and understand the interplay of privately and publicly-paid medications to help you exploit untapped potential, maximize brand performance, or understand the complexity of multi-payer markets.

Over the last two decades, we have been designing solutions around complex client requirements and have delivered thousands of quality reports to help our clients examine and understand contemporary market situations to support payer market specific strategies and succeed in the marketplace. We offer a broad spectrum of payer perspectives that will empower you in meeting your Sales, Marketing or Market Access objectives, whether you need payer visibility to Source of Business, Dynamic, or Volume metrics. And only IMS Brogan can seamlessly link payer-level metrics to your existing performance measures so you can fill important knowledge gaps across your commercial applications.

Commercial Effectiveness Services

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