Message recall is at the heart of monitoring the successful execution of a product’s promotional messaging strategy.
A quantifiable and measurable study that leverages both primary and secondary data insights for comprehensive view of your product’s Message Recall and Retention in the marketplace. The study is one component of our comprehensive Message Recall offering and is complementary to the Fastrack message recall study.
APPLICATIONS AND CLIENT VALUE
Exclusively designed to benchmark and measure what your target physicians are really learning from a sales call and what the impact of this learning is having on the perception of your product and its future growth.