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Solutions for You to Drive Healthcare Forward

SALES DIAGNOSTIC

SERVICE OBJECTIVE

Identify opportunities for change that will maximize sales force investment

DETAILS

  • Integrates company-specific promotional activity and sample data with IMS market intelligence
  • Measures quality of current profiling, segmentation and targeting; determines impact of reps per brand and target segment; identifies areas for improvement

APPLICATIONS AND CLIENT VALUE

  • What are the strengths, weaknesses, opportunities and threats within our product portfolio business plan?
  • How effective is our sales force?
  • How effective is our sales team in promoting to key versus non-key customers?
  • What should we be doing differently in our sales force management processes to maximize our investment?

Commercial Effectiveness Services

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