Identify opportunities for change that will maximize sales force investment
- Integrates company-specific promotional activity and sample data with IMS market intelligence
- Measures quality of current profiling, segmentation and targeting; determines impact of reps per brand and target segment; identifies areas for improvement
APPLICATIONS AND CLIENT VALUE
- What are the strengths, weaknesses, opportunities and threats within our product portfolio business plan?
- How effective is our sales force?
- How effective is our sales team in promoting to key versus non-key customers?
- What should we be doing differently in our sales force management processes to maximize our investment?
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