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Solutions for You to Drive Healthcare Forward

SEGMENTATION AND SALES FORCE EFFECTIVENESS

SERVICE OBJECTIVE

Gain a deeper understanding of customers to increase revenue through the most appropriate promotional vehicles

DETAILS

  • Physicians are aggregated and segmented using variables that include adoption tendency, concentrator/spreader tendency, market share, prescription volume, physician lifetime value, dosing, payer types, and de-identified patient information such as age and gender
  • Attitudinal information gained through primary research is also used to enrich the segmentation analysis

APPLICATIONS AND CLIENT VALUE

  • Develop effective promotional strategies (CHE, direct mail, calls, samples, etc.) and tailor messages for each physician segment
  • Increase return from promotional activities
  • For those clients who do not need a full segmentation, we can also offer ‘data labels’. Physician lists of early adoption, public payer practice proportion, etc.

Commercial Effectiveness Services

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