Contact Us | Visit imshealth.com | Français

Connected Solutions for You to Drive Healthcare Forward

SEGMENTATION AND SALES FORCE EFFECTIVENESS

SERVICE OBJECTIVE

Gain a deeper understanding of customers to increase revenue through the most appropriate promotional vehicles

DETAILS

  • Physicians are aggregated and segmented using variables that include adoption tendency, concentrator/spreader tendency, market share, prescription volume, physician lifetime value, dosing, payer types, and de-identified patient information such as age and gender
  • Attitudinal information gained through primary research is also used to enrich the segmentation analysis

APPLICATIONS AND CLIENT VALUE

  • Develop effective promotional strategies (CHE, direct mail, calls, samples, etc.) and tailor messages for each physician segment
  • Increase return from promotional activities
  • For those clients who do not need a full segmentation, we can also offer ‘data labels’. Physician lists of early adoption, public payer practice proportion, etc.

Fact Sheet

Click on the Icon to
Download the FacT Sheet

Commercial Effectiveness Services

Privacy   |   Terms of Use    Copyright © 2016 IMS Health Incorporated. All rights reserved.