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Physician Engaged Patient Program

IMS Physician Engaged Patient Program (P.E.P.P.) was developed following extensive research into the needs of the Canadian pharmaceutical industry to cost effectively build a relationship with patients, understand the value various medicines deliver, improve adherence, and ultimately brand loyalty. P.E.P.P. links together the patient’s electronic medical record (EMR) with a state-of-the art patient communication software system, in partnership with a team of primary care physicians. It is the first program of its kind to enable patient communication in partnership with the patient’s general practitioner (GP).

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