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ChannelDynamics

IMS Health ChannelDynamics is the leading source of and industry reference for sales force and marketing channel performance measurement metrics.  Using a Unique Canada specific projection methodology and multiple Primary Care & Specialist panels, ChannelDynamics offers the ability to track sales force and marketing channels, and measure the effectiveness of multichannel strategies and digital promotion.

  • Prepare promotional messages
  • Monitor sales force performance (qualitative)
  • Develop promotional strategies
  • Determine optimal promotional mix
  • Allocate promotional investment

Featuring a more robust panel, an expanded questionnaire to accommodate future enhancements, and powerful reporting capabilities, ChannelDynamics currently tracks the following channels:

  • Sales force detailing volume, cost and metrics (traditional, e-detailing, remote)
  • Sample volume and cost/spend
  • Professional advertising volume and cost (print, digital)

While continuing to track share of voice, share of spending by channel and recalled messages ChannelDynamics will be further enhanced with a focus on measuring marketing channel performance in terms of:

  • Perceived interaction quality
  • Impact on Rx intent
  • Monitoring “digital” channels and innovative e-detailing methods
  • Understanding the marketing interaction journey
  • Optimizing panels and a global product reference file

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