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GPM12

SERVICE OBJECTIVE

The most complete view of retail dispensing information at multiple levels of geography for added clarity and confidence. Provides intelligence on the Canadian retail prescription activity, by monitoring the dispensing of prescription drugs from pharmacies to patients, for measuring sales force effectiveness.

DETAILS

Superior projection methodology leveraging multiple sources (pharmacy, claims, distribution):

  • Measures dispensed Rx volume, units and dollarized Rxs from retail pharmacies
  • Dollarized prescriptions can be based on National or Provincial pricing
  • Available in all 10 provinces

APPLICATIONS AND CLIENT VALUE

  • Set sales objectives and performance targets confidently
  • Monitor and measure overall sales force performance
  • Reward performance based on true demand

Fact Sheet

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Market Insights

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