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LONGITUDINAL (LRX) INSIGHTS

SERVICE OBJECTIVE

Provides insights into the source of your business: New patient starts, Switch from, Switch To and Retention. The service is available at the physician, physician segment and territory level, in addition to adhoc and provincial level.

DETAILS

  • Tracks the LRx activity of anonymized patients over time: New to Class Starts; Switch to; Continuation; New to Brand (NBRx)
  • Delivered 10-12 days after close of each week in a Cognos data cube
  • Weekly or monthly subscriptions are available
  • Client market definitions
  • Ideally suited to chronic, retail-based markets

APPLICATIONS AND CLIENT VALUE

  • Monitor trends by source of business within each segment; assess

Fact Sheet

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Market Insights

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