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MIDAS PRESCRIBING INSIGHTS

SERVICE OBJECTIVE

MIDAS Prescribing Insights is an international service providing healthcare companies managing pharmaceutical product portfolios quarterly quantitative assessment of physician prescribing behaviours.

DETAILS

  • Corresponding product prescription performance and tracking disease treatment in 39 countries. Specific analysis of treatment and prescribing behavior with detailed metrics in 11 core countries.

APPLICATIONS AND CLIENT VALUE

  • IMS Prescribing Insights supports evaluation of physician prescribing behaviours in 11 retail markets utilizing actual physician patient treatment records.

Market Insights

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