MIDAS PRESCRIBING INSIGHTS
MIDAS Prescribing Insights is an international service providing healthcare companies managing pharmaceutical product portfolios quarterly quantitative assessment of physician prescribing behaviours.
- Corresponding product prescription performance and tracking disease treatment in 39 countries. Specific analysis of treatment and prescribing behavior with detailed metrics in 11 core countries.
APPLICATIONS AND CLIENT VALUE
- IMS Prescribing Insights supports evaluation of physician prescribing behaviours in 11 retail markets utilizing actual physician patient treatment records.