IMS MIDAS Quantum, a global pharmaceutical market research service delivers online market intelligence in 70 countries enabling quantitative & qualitative pharmaceutical analysis & assessment.
- Over 94% of the global prescription universe; Retail and hospital channels
- Incorporates Sales, Promotional and Medical data
- Accurately details estimated product volumes, trends and market share by product and therapy class
- Multiple market country comparisons
- Customized presentation
- Breadth & depth of information: 500,000 products, 5,000,000 packs, 18,000 manufacturers, and 8,000 ingredients
- Historical data: 12 years Sales (retail/hospital) volume and prices, and kilogram sales, 6 years Primary care prescribing and promotional activity
APPLICATIONS AND CLIENT VALUE
- Enables the pharmaceutical industry to drive profitable growth of brands, portfolios, markets and companies through market assessment, performance management and competitive positioning. Local products are linked internationally, using standards that enable cross-country comparison.