Reported as a series of comprehensive custom tailored analyses in online dashboard format, IMS Rx Dynamics®provides an accurate measure of longitudinal drug utilization in your selected therapeutic markets.
- On a monthly basis, Rx Dynamics reports the Source of Business for your product and its competitors, providing you with invaluable insight into how the product is being prescribed and utilized within the market.
APPLICATIONS AND CLIENT VALUE
Rx Dynamics allows you to track:
- Number and share of new/repeat/total patients
- Physician initiators
- Source of business: switch, first-line, add-on
- Patient retention
- Daily dose
- Patient age/gender
- Concomitant drugs, co-morbid conditions
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