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XPONENT PRESCRIBING DYNAMICS

SERVICE OBJECTIVE

Measures the share of physicians’ active therapy decisions, taking into account the volume of new business less the loss due to switching impacts. Focuses on the dynamic component of the market (i.e.

DETAILS

  • Finer detail for up to 8 categories and more precision in allocation of prescriptions for chronic care markets
  • National (all provinces) patient insights at higher levels of geographic granularity (e.g. Province, Territory, Sub-Territory)
  • MD-level patient insights for five provinces
  • Ability to measure concomitance within a class as well as between multiple classes
  • Details on patient transitions: Add-On and Add-To; Switch To and Switch From and Net Switch, as well as different patient market segments: compliant, lapsing, and new patient

APPLICATIONS AND CLIENT VALUE

  • Quickly determine the drivers for therapy decisions and refine messages, resource deployments and field decisions
  • Improve segmentation, identification of key prescribers, and messaging /tracking within patient sub-markets
  • All patient-level information is anonymized

Market Insights

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