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XPONENT

SERVICE OBJECTIVE

Provides monthly prescribing information in a specific therapeutic area for each named prescriber (aggregated volumes)

DETAILS

  • Data available in ON, QC, AB, NS, NB, and SK
  • Geospatial projection methodology allows for most accurate prescriber level Rx estimates
  • Ranks and aggregates Rx volumes for each doctor, market, product combination
  • Age, gender and payer type data elements available
  • For highly customized or niche markets, a market specific methodology can be used
  • Prescriber volumes are confidentialized
  • Longitudinal Rx can be integrated into Xponent to provide New to Brand Rx (NBRx). Note: Quebec Emerging Dynamics used in Quebec for NBRx

APPLICATIONS AND CLIENT VALUE

  • Segment markets with precision
  • Identify the right physicians to detail
  • Optimize territory structure based on key physician counts
  • Determine drivers for therapy decisions and refine message to each physician
  • Determine and respond to behaviour trends quickly
  • Increase effectiveness of field force by calling on high value physicians across markets

Fact Sheet

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Market Insights

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