Nexxus Customer Engagement Hub
Customer Engagement Hub helps companies transform multichannel marketing by capturing multichannel engagement insights from traditional, digital and social interactions with HCPs.
Customer Engagement Hub is an integrated analytical platform for collecting multichannel engagement insights that helps customers strategize, segment, and allocate channel mixes for truly effective multichannel engagements. By capturing each interaction and building a vision of the customer’s Journey, marketers are able to foster in-depth relationships with clients..
Customer Engagement Hub’s customer-centric segmentation tools can help you tailor engagement strategies to create ideal customer experiences.
- Foster meaningful and lasting consumer relationships with orchestrated communications informed by stakeholders’ needs, preferences, interests and behaviors.
- Test and analyze what could be the optimal channel mix to facilitate cross-enterprise customer engagements.
- Create and track KPIs on multichannel ROI including customer reach and customer receptiveness to messages and channels with out-of-the-cloud and easily customizable reports.
Customer Engagement Hub establishes an ideal information Journey for each HCP - creating a greater connection between the needs of customers and the content that’s presented to them through the best channel.