Nexxus Social Media
Analyzes and monitors unstructured data from social media, databases, web searches, app stores, and other sources, creating actionable insights and helping to manage risk. It includes Conference Buzz Monitoring, AETracker, CoProtect, BrandAlert, Digital KOLs and Digital Solutions.
Nexxus Social Media offers not only analytics, but deeper, more relevant insights to help answer important questions such as:
- How can social media channels be leveraged to engage with key stakeholders such as Key Opinion Leaders (KOLs)?
- Who are the critical Key Social Advocates (KSAs) for my brand and disease areas of interest?
- What types of activities are competitors undertaking and how are these being viewed by HCPs and patients?
- What is the sentiment for our brand (positive, negative or neutral) and what is driving this sentiment?